Nursing Now is a global campaign run in collaboration with the International Council of Nursing and the World Health Organization with the aim to improve health globally by raising the profile of nurses worldwide. The campaign strategy is to influence policymakers, support nursing leadership, and build a global movement for universal health coverage.
“This campaign means a lot to me personally. My great-grandmother and grandmother were both volunteer nurses. Nurses are always there, you care for us from the earliest years. You look after us in our happiest and saddest times. And for many, you look after us and our families at the end of our lives. Your dedication and professionalism are awe-inspiring.” Kate Middleton, Princess of Wales
